Personalization
Buyer-input questions on a listing for custom text, choices, or files needed to personalize an item.
- Up to five fields, including text, option lists, and a file upload field
- Text fields can have a configured character limit from 1 to 1024
- Required vs. optional: configurable per listing
- Visible in: order details, downloaded receipts, and the order CSV
Personalization collects details a seller needs to customize an item: names, dates, lettering choices, or a buyer’s own image. Etsy calls these fields Custom options. They are distinct from variations that track stock, SKU, or the base product configuration.
Available questions
Etsy supports up to five fields per listing. Text fields collect unique answers, dropdowns provide defined choices, and a file upload field collects buyer files. Required and optional settings apply to each field. An eligible optional text field can also have an add-on price; that pricing does not apply to required text, dropdowns, or uploads.
Use clear prompts and match any option names to the listing images. A file question collects material for your production process; it does not automatically personalize or fulfill a digital product.
Editing in Everlyst
Make Listing and Advanced Edit support the full question editor. Bulk Edit replaces the complete question set on eligible listings and skips existing priced personalization to protect listing-specific prices. Spreadsheet paths have narrower support. Broader support across the remaining workflows is coming soon.
See Etsy’s current personalization guidance and Everlyst’s editing overview for the available controls.
- Marking personalization optional on a product that requires it. Buyer skips, you have to chase.
- Trusting personalization input on digital downloads to auto-deliver custom files. It doesn't.
Other glossary entries that connect to this one
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