Description Formatter tool launches
Paste a draft, pick a template, see how it'll render on Etsy, and copy out a description with literal line breaks, UPPERCASE headings, and • bullets - the only formatting Etsy actually displays. Six starter templates included.
Why we built it
Etsy’s listing description editor strips almost every kind of formatting you paste into it. Markdown headings disappear. Bold and italic vanish. Even paragraph spacing gets collapsed if you pasted from the wrong tool. The only formatting that actually survives the round trip is what’s already in plain text - line breaks, UPPERCASE, and bullet characters like • and –.
The new Description Formatter is built around that constraint instead of fighting it.
What it does
- Paste a draft (from your notes, from another listing, from a doc - wherever).
- Pick a template that matches the kind of product you’re describing.
- See a preview that mimics how the description will render in the Etsy listing view.
- Copy out a clean, plain-text description ready to paste into Etsy.
Six starter templates
The tool ships with six starter templates covering the most common Etsy product categories - personalized goods, digital downloads, made-to-order apparel, jewelry, home decor, and art prints. Each template lays out the headings sellers consistently see convert: what’s included, sizing, processing time, care instructions, and a short shop policies block.
You can edit any template after applying it; templates are a starting point, not a lock-in.
What’s next
We’re tracking which templates get used most and watching for missing categories. If you sell something that doesn’t fit any of the starters, let us know - adding a template is a small change.