Featured listing

A featured listing is an active listing placed in a prominent area of your public Etsy shop home page. In the standard layout, four featured listings appear in a row just above the shop announcement. If you select more, Etsy keeps the extras in a queue so another listing can move forward when one ahead of it is removed.

Etsy Plus adds a mixed-grid layout with one large position and four smaller positions. Those five positions can contain listings or shop sections. This is a layout option for Etsy Plus, not a five-listing limit available in every shop.

To feature an item, open Shop Manager > Listings and select the star icon on an active listing. To change the displayed order, use Featured listings > Manage in the Listing status sidebar, then drag the queued listings into the order you want.

How to choose featured listings

Treat the featured row like a small storefront display. Choose listings that make the shop easy to understand and support a current selling goal. Strong candidates include proven converters, seasonal products, higher-margin items, or a clear entry product for first-time buyers. The newest listing is not automatically the most useful one to feature.

Featured listings still appear with the rest of your inventory and open the same listing pages. Featuring changes their presentation on Shop Home. Etsy does not document featured status as a factor in Etsy search ranking, so it should not be treated as an SEO tactic.

How do I rearrange my Etsy listings?

Featured listings are only one part of the answer. To control the broader listing grid, go to Shop Manager > Settings > Your shop > Listing order > Edit. Choose Custom to arrange listings with the Shop Home visual editor, or choose Most recent to sort by recency. In the visual editor, select Rearrange items and set the order you want. Buyers can still change their own view using the sorting control on your shop page.

Shop sections solve a different problem. They group listings into buyer-facing categories, while listing order controls the sequence within the shop display and featured listings create a separate prominent area near the top.