Photo dimensions

Etsy displays photos at large sizes on desktop and high-DPI on mobile. Underspecified photos look blurry or get cropped strangely; oversized photos waste your upload bandwidth and slow page loads.

Recommended specs

• 2000 px on the shortest side. This handles every Etsy display size including the zoom feature.
• 4:3 aspect ratio. This matches Etsy’s carousel display. Square or portrait photos get cropped or letterboxed.
• Under 20 MB. Keep JPEGs closer to 1-3 MB when you can; the visual difference vs. a 10 MB file is usually invisible.
• JPG or PNG recommended. Etsy supports more file types, but JPG and PNG are the safest formats for most shops.

Photo slots - fill them all

You get 20 slots. Fill as many as you can with photos that answer a buyer’s real question. The composition that matters:

1. Hero - clean, well-lit, on white or simple background. This is the search-result thumbnail.
2. Lifestyle - product in use or in context.
3. Scale - product next to a known object or human.
4. Detail - close-up of texture, stitching, finish.
5. Variations - show each color/size if applicable. 6–20. Backstory, packaging, materials, alternate angles, variations, process, and size-reference shots.

Why dimensions matter for SEO

Etsy weights listing completeness in quality scoring. A listing with 2 photos is treated as less complete than one with a full, useful carousel - even if the 2 photos are excellent.